Factors affecting the consumer’s attitudes on online shopping in Saudi Arabia

The invention of the internet has created a new pattern of the traditional way people shop. Today, online shopping is ideal for many of people with disabilities, people with children, people with hectic schedules, and others who just may not have the time or the energy to spend all day walking around the mall. The purpose of this paper is to review and study the factors affecting the consumer’s attitudes directly for online shopping in Saudi Arabia. The survey was conducted and 210 questionnaires collected from students and staff of different universities and general public in Saud Arabia. The collected data have been analyzed by means of frequency distribution, average and chart analysis. The results of the survey has shown that most of people already shopping online and prefer to make their purchases online, also there are factors that make the buyer hesitant to come online purchasing, Where security and privacy top concern of the purchaser. Among the factors influencing the purchase online are the price, the trust, the convenience and the recommendations The growth of internet technology in Saudi Arabia has enormous potential as it reduces the costs of product and service delivery and extends geographical boundaries in bringing buyers and sellers together. Factors such as price, trust in quality and brand or the availability of products images may all serve, to different degree, as important elements in customer decision making when purchasing products online. The study achieved that the purchase online is easy, comfortable and better than conventional shopping due to various factors.